Brandi Sea Heft-Kniffin • Creative Director – Medium

Brandi Sea Heft-Kniffin • Creative Director

Brandi Sea Heft-Kniffin • Creative Director

Seriously designers, can we please stop making mood boards?!

There seems to be a collective obsession as designers with the mood board. Even though it is arguably not the not the best use of our…

7 min readMar 29, 2024

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Seriously designers, can we please stop making mood boards?!

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Brandi Sea Heft-Kniffin • Creative Director

I always say I don’t design logos.

If you use this list as a sort of checklist, a self-audit, you will be able to gauge whether the logo you are working on will be amazing…

8 min readMar 23, 2022

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Brandi Sea Heft-Kniffin • Creative Director

dealing with the dreaded imposter syndrome

oh, the dreaded imposter syndrome

7 min readMar 10, 2022

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dealing with the dreaded imposter syndrome

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Brandi Sea Heft-Kniffin • Creative Director

Music is a really huge part of the creative process for most designers.

The lyrics “And I don’t want the world to see me, cause I don’t think that they’d understand. When everything’s made to be broken, I just…

4 min readMar 3, 2022

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yellow background with black closed eyelashes illustration. words in white say “just let them SEE who you are”

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Brandi Sea Heft-Kniffin • Creative Director

Don’t Fall in Love (with your ideas)

Let’s be honest, graphic designers have amazing jobs. We get to solve clients’ problems by creating and design thinking, and in the…

5 min readFeb 14, 2022

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Don’t Fall in Love (with your ideas)

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Brandi Sea Heft-Kniffin • Creative Director

Hello, I’m Procrastinating.

Procrastination can often look like action. If I know I should be working on my podcast or following up on an email but instead I decide…

1 min readMar 5, 2021

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Hello, I’m Procrastinating.

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Brandi Sea Heft-Kniffin • Creative Director

Embrace Your Weird

Most of my life I have been told that I’m weird. It occurred to me to ask, when did weird become a bad thing? I grew up with parents who…

7 min readJul 10, 2020

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Embrace Your Weird

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Brandi Sea Heft-Kniffin • Creative Director
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How to Use the “Negative Space” in Your Day

Spare minutes are the negative space in your life where you need to take advantage and use wisely. As an independent creative director, I…

5 min readNov 1, 2018

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How to Use the “Negative Space” in Your Day

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Brandi Sea Heft-Kniffin • Creative Director

What Graphic Designers Actually Do

Design can be a thankless job. It is also kind of a kind of invisible job in a lot of ways. People don’t realize that it is all around them…

7 min readDec 6, 2017

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What Graphic Designers Actually Do

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Brandi Sea Heft-Kniffin • Creative Director

A Few Things You Should NOT Say to Your Graphic Designer

For those of you who don’t know, in addition to this blog, I also do a weekly design tip on YouTube as well as a weekly podcast called…

9 min readNov 30, 2017

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A Few Things You Should NOT Say to Your Graphic Designer

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Brandi Sea Heft-Kniffin • Creative Director

Brandi Sea Heft-Kniffin • Creative Director

Here to challenge the status quo & shift mindsets around inspiration, creative process, and design strategy. Visit BrandiSea.com for more great content!

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