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Brandi Sea Heft-Kniffin • Creative Director

Brandi Sea Heft-Kniffin • Creative Director

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Apr 26, 2025

Start With Words: The Lie You Were Sold About Creativity

Humans are natural storytellers. Especially creatives.

Start With Words: The Lie You Were Sold About Creativity

Brandi Sea Heft-Kniffin • Creative Director

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Mar 29, 2024

Seriously designers, can we please stop making mood boards?!

There seems to be a collective obsession as designers with the mood board. Even though it is arguably not the not the best use of our…

Seriously designers, can we please stop making mood boards?!

Brandi Sea Heft-Kniffin • Creative Director

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Mar 23, 2022

I always say I don’t design logos.

If you use this list as a sort of checklist, a self-audit, you will be able to gauge whether the logo you are working on will be amazing…

Brandi Sea Heft-Kniffin • Creative Director

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Mar 10, 2022

dealing with the dreaded imposter syndrome

oh, the dreaded imposter syndrome

dealing with the dreaded imposter syndrome

Brandi Sea Heft-Kniffin • Creative Director

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Mar 3, 2022

Music is a really huge part of the creative process for most designers.

The lyrics “And I don’t want the world to see me, cause I don’t think that they’d understand. When everything’s made to be broken, I just…

yellow background with black closed eyelashes illustration. words in white say “just let them SEE who you are”

Brandi Sea Heft-Kniffin • Creative Director

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Feb 14, 2022

Don’t Fall in Love (with your ideas)

Let’s be honest, graphic designers have amazing jobs. We get to solve clients’ problems by creating and design thinking, and in the…

Don’t Fall in Love (with your ideas)

Brandi Sea Heft-Kniffin • Creative Director

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Mar 5, 2021

Hello, I’m Procrastinating.

Procrastination can often look like action. If I know I should be working on my podcast or following up on an email but instead I decide…

Hello, I’m Procrastinating.

Brandi Sea Heft-Kniffin • Creative Director

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Jul 10, 2020

Embrace Your Weird

Most of my life I have been told that I’m weird. It occurred to me to ask, when did weird become a bad thing? I grew up with parents who…

Embrace Your Weird

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Brandi Sea Heft-Kniffin • Creative Director

·

Nov 1, 2018

How to Use the “Negative Space” in Your Day

Spare minutes are the negative space in your life where you need to take advantage and use wisely. As an independent creative director, I…

How to Use the “Negative Space” in Your Day

Brandi Sea Heft-Kniffin • Creative Director

·

Dec 6, 2017

What Graphic Designers Actually Do

Design can be a thankless job. It is also kind of a kind of invisible job in a lot of ways. People don’t realize that it is all around them…

What Graphic Designers Actually Do

Brandi Sea Heft-Kniffin • Creative Director

Brandi Sea Heft-Kniffin • Creative Director

Here to challenge the status quo & shift mindsets around inspiration, creative process, and design strategy. Visit BrandiSea.com for more great content!

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