Hello, I’m Procrastinating.

Name Tag that says “hello, i’m procrastinating.”

Procrastination can often look like action. If I know I should be working on my podcast or following up on an email but instead I decide to tackle another task that also needs doing but is not a priority, that’s usually what procrastination looks like for me. It’s sitting down at my computer to write and then remembering that I meant to vacuum the playroom. It looks like spending 2 hours pouring over details on my website that don’t look exactly right instead of trying to figure out why my images and links might not be showing up — you know, the things that actually matter.

If it feels like I’m doing something, I mean, I’m making a little bit of progress, right?

This is called “Productive Procrastination”, you’re not doing nothing, you’re just not doing the important things. It’s important to recognize when we’re putting things off and ask why — especially creative things — before we burn out. So today, on National Name Tag Day, I thought I’d have a bit of fun and also try to be a little more self aware with my struggles as a creative professional.

Clap if you’ve ever been a “productive procrastinator”! 🙋🏻‍♀️🙋🏽‍♀️🙋🏾🙋🏼‍♂️

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Brandi Sea Heft-Kniffin • Creative Director

Here to challenge the status quo & shift mindsets around inspiration, creative process, and design strategy. Visit BrandiSea.com for more great content!